In a world where marketing has gone mostly digital, there are a variety of services that are more affordable and effective than before. When thinking about whether content writing services are best for your business, consider these 10 key statistics. All from 2021 or newer give insight on what content marketing can really do for your business and what other companies are doing with this digital marketing tactic.
70% of B2C marketers use content marketing as part of their overall marketing strategy.
Content marketing has become the norm for many B2C businesses. This is often because customers are already on these platforms, and it is an easy way to expand their company’s reach. B2C businesses are able to use content in a more fun and lighthearted way to attract a larger audience.
96% of all marketing decision-makers said content marketing has been effective for their brand.
The best in business use content marketing. Marketers recommend content marketing, and most use it frequently. This digital marketing strategy is quite popular, and marketing agencies are recommending it.
54% of businesses will increase their content marketing budgets in 2023
Content marketing is known to work. Many businesses, after seeing the ROI of content marketing, tend to increase their budget as time goes on.
83% of marketers believe it’s more effective to create higher-quality content less often.
One of the biggest factors in content marketing is the emphasis on quality over quantity. Marketers find that more purposeful content will be more successful than posting just to post. This is good to know when first starting, as companies should focus on producing content with value over meaningless posts.
51% of content consumption derives from organic search.
Whether you’re targeting organic search or want to promote paid content, both work in your favor. With about a half-in-half split, there are a lot of options to get your content out there. These leave great opportunities for content marketers, as they can choose to focus on SEO or put their efforts into an optimized ad.
82% of companies report using content marketing
This number increased by 12% compared to 2020. Showing content marketing as a growing and expanding service. Content marketing isn’t just a “trend and with daily content consumption by almost every person, it will continue to grow even more.
90% of consumers expect brands to provide content
Building trust with your customers is vital to their purchasing decisions. Customers look for content—and plenty of it—to make sure their purchases are the right ones.
61% said updating/repurposing existing content was the most efficient tactic
Not all content has to be new! Many marketers will suggest repurposing content, not only because it will save you time and money but also because it’s effective! SEO loves updated content rather than constant new content. Most customers won’t remember the time you shared it anyway, so it saves you the energy of thinking of something new!
97% of marketers say content marketing is an important area of investment
Digital marketing is a big area, and there are lots of services to pick from. Different services have better benefits depending on what the company is looking for. Overall, content marketing consistently works for all types and is affordable.
94% of users plan to make a purchase from a business they follow at some point
Social media is a great plus for content marketing. After a viewer has already followed your account, they are almost locked in. Content marketing is then intended to convince them to actually purchase.
Content marketing is a great option for businesses on a budget who want to take their marketing strategy to the next level. This digital marketing strategy works for all business types and sizes, with all different kinds of content. Content marketing takes advantage of platforms your customers are already using and provides targeted ways to reach your new audience
