Simplifying Technology™

Design / Logo & Brand Design

Establish and grow your business with
Saltech Systems branding services
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Branding helps establish your company within its industry and connects your business to its target audience.

We make logo and brand design easy. With Saltech Systems at your side, we look into every little detail to define the perfect brand standards for your organization. We look into the typography, color scheme, and other assets such as icons, patterns, and imagery to create a story that aligns with your core values. Having brand guidelines is one of the most important aspects in creating success for your company or organization, so we aim to bring those values to life. 

Our work speaks for itself

Recent brand design projects

Why does my company need branding?

Branding can help boost your business!

Your brand defines your business – a strong brand is your key to success! Let us make your branding memorable and unique, so you can stand out from your competition and attract your dream target audience! At Saltech Systems, we take you through the process to create a brand that represents you and your company’s values and goals. We provide everything you need from logo design and brand guidelines, to designing full corporate identity packages and marketing collateral.  

Your brand plays a huge part in the first impression of your company. Before someone buys your product or utilizes your services, they will come across your brand. Whether they find you on Google, social media, TV newspaper ad, or drive past your storefront. Having a professional-looking and feeling brand makes your company feel more memorable and credible. 

Stand out from the crowd. Let your target audience know why they should choose YOU over your competitors! There is a good chance that your company has a unique position in your industry – we’ll design your brand to emphasize your position and attract your ideal target audience. 

An old marketing rule states that a prospective buyer will see your marketing message seven times before buying your product/service. By creating a strong, recognizable brand, you increase your credibility, as well as visibility. This helps customers to trust and recognize your brand more, which amplifies your marketing efforts.

Your brand helps you attract your ideal target audience. Humans are highly visual creatures, so it’s important to show people what your brand is all about. That’s where branding efforts come into play. Visual details like fonts, color, patterns, and photography go a long way in communicating your brand message to your ideal audience. 

Logo & Branding Process

How does it work?

When you work with Saltech Systems, we customize the process based on the size of your project, type of work we’re doing, timeline, and ultimately what works best for you! Here is a general idea of what you can expect when you work with our team:

Step 1:


We’ll send you a short survey so you can tell us more about your company, goals, and design preferences. Our project coordinator will then schedule a meeting with you to understand your business and your goals further.

Step 2:


Based on the information in step 1, the design team will create multiple design variations. We’ll send you about 4-5 logo/brand options to start off with. We’ll provide various font and color combinations to choose from as well. 

Step 3:


We’ll make updates based on your feedback and will repeat the process 2-3 times until we’ve narrowed down a logo you love! We can then expand upon your logo to define a brand for your company.

Step 4:


You’ll receive a digital folder with your new logo/brand! This will include a style guide, and various file types for all of your marketing needs! 

What's next?

Determine the right branding service for your company.

A logo design is a great place to start in the brand design process. Your logo is the first visual symbol users connect to your brand and what they continue to connect to after interacting with you. We realize this is a lot of pressure to put on a small image, we’ll use our design experience across industries to create a one-of-a kind logo design for your organization.

We want your logo to look both professional and unique to your brand so you can stand out from your competition and be recognizable to your customers.

When you work with us to create a logo, we not only design an awesome logo, but we’ll also create a logo style guide which includes fonts, colors and logo variations that will be the base of your brand!

Let us make your branding memorable and unique, so you can stand out from your competition. At Saltech Systems, we take you through the process to create a brand that represents you and your company values. We provide you the help you need in everything from the smaller details of color and typography to the bigger things such as creating a business card. We want to make sure your brand stays consistent throughout your company, so we create custom logos, corporate identity packages, and any other marketing materials you need. 

Simply put, a brand refresh is a makeover for your company. A brand refresh modernizes your company’s brand assets. It provides an overall fresh look, tone, and a new sense of recognition. Our goal is to maintain the visual connection that was seen before but modernize it for your current target audience. 

If you are only looking to expand upon your current design system, our team will help you in adding new colors, messages, brand patterns, etc. If this consists of creating a new design surrounding your current logo, we can also help with that! 

Why should you consider a brand refresh? A brand refresh provides the opportunity to reconnect with your audience, reintroduces your organization to the market, and enhances your edge when attracting new customers. Lastly, a refresh helps your organization or company showcase a more consistent brand image and message. 

If you are looking to rebrand your company, our team will help with creating a brand new logo and brand design that aligns with your company values.

When is a rebrand a good option?

  • If the competition is growing
  • If your audience is changing
  • If your company/ organization is offering new products or services


Don't just take our word for it... See what our clients have to say!


“Saltech Systems did a fabulous job designing my website, logo and pamphlets. They are always very responsive and helpful.”

Erin Nelson
Foot and Ankle Specialists Ames


“Saltech Systems is incredible! Everyone has been great to work with! We are so happy with our new logo design and new website! … Would absolutely recommend Saltech Systems!”

Tracy Ellington
Iowa Farm Business Association, PcMars Farm Accounting Software


“Great team of people that will go above and beyond to help you with anything! They help us market our business and I couldn’t ask for better people to do it than the Saltech Systems team!”

Wagner’s Golf Shop

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Let's design something great together!

Contact us to get started with logo design or branding services!

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Web & Graphic Design

How can we help?

Thanks for choosing Saltech Systems for your Web & Graphic Design needs! Fill out the form below to get started on your next project, or to inquire about our services! Our team will respond as soon as possible.

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