It’s no secret social media is at the heart of digital marketing. Social media platforms are simply where your potential and current customers are! This is why it’s important to meet them there to bring attention to what your business has to offer.
When it comes time to measure your social media success, one important factor is user engagement. In this blog we’ve covered why social media engagement is so important and tips for you to improve!
Why is social media engagement so important?
Social media engagement quantifies how often the community is interacting with your social media content. For instance, likes, comments, shares, retweets, click-throughs, saves and mentions are all good examples of social media engagement. By measuring engagement, you can confidently assume the viewer is not viewing the message in a crowded news feed. While large numbers of views and followers stand out on social media, user engagement is an important way to gauge your social media success.
4 Tips to Increase Social Media Engagement:
So, we know you’re probably now wondering exactly how to increase your social media engagement. We’ve listed a few helpful tips below!
Know your audience: Always be in touch with your audience to yield the best social media engagement. Taking the time to research your audience and understand what they are looking for will always help in the long run. Targeting teenagers or a younger audience? Try posting during after school hours. Are you targeting business decision makers? Then you’ll likely need to post after business hours or during lunchtime. Luckily, you can experiment with several times and data will tell you the perfect time for your audience.
Be authentic: Media consumers are great at tuning out content that is obviously an advertisement and provides no value to them. If the post can be perceived as forced or not authentic, viewers will take notice and engagement will suffer. It’s important to post content on social media that is personable and authentic. This will help build the relationship with your followers. You will gain goodwill by posting authentic light-hearted content that will pay off when you do need to post an advertisement.
Get creative: Another great tip is to always keep content on social media fresh, unique, and up-to-date. Don’t fall into a predictable routine with the content you choose to post. You’ll want to dedicate time to finding new ideas and strategies. Give yourself a reputation on social media platforms as a voice heard nowhere else. Communicate the unique perspective only you have as a brand. Doing so will keep followers excited to see your posts and more likely to like, share, or follow.
Get your accounts out there: Once you’ve taken steps to improve your content, you’ll need to get your social media accounts out there. It’s also a good idea to put social media handles on your website, business cards or email signatures.