Simplifying Technology™

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5 Reasons Why You Should Update Your Site this Year

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1. Visual Appeal

First impressions are everything, and for your business your website is often the first impression a prospecting customer has of you. It is important to have a visually appealing website that draws people towards your business.

Your website should also be easy to navigate across multiple devices. Many people visit sites on their phone, so it is important to have a responsive website that dynamically adjusts for multiple devices.

2. Security

Having an updated website is not only important visually, but updating the security of your website is also incredibly important in today’s market. A website with outdated software is easier to take advantage of, and could lead to your website or email being hacked. If you work with us we will ensure the security of your website. We provide website and email hosting through our locally secured servers.

3. Content

Making a good first impression with the design of your website is only the first step to having a successful website. Delivering relevant content to your audience is the next step toward increasing traffic towards your business. Relevant content can help attract, and retain your defined target audience. Today’s leading brands and biggest companies are using effective content marketing strategies- so should your company.

4. Search Engine Optimization (SEO)

“Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.” –  Sam Hollingsworth This is why it is important for your site to rank high on Google – not only to give you more traffic but it also builds your credibility. We will work with you to keep your SEO updated and relevant so that you rank above your competition.

5. Load Times

All of the above points are irrelevant if your website loads slow, which results in visitors leaving within a few seconds of coming to your website. It is also important to Google to have a website that loads fast, and if you don’t they will rank you lower than your competitors in search results.

There are many things that play a part in load times such as image optimization, page caching, and your hosting server. There are methods available for optimizing all of these factors, and we will take the necessary steps to make your loading times faster than all of your competitors.

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Are you ready to update your website?

Contact us today to get started!