Our Solution: To deliver the best results for Hollingsworth Lumber, Saltech Systems designed a strategy that balanced professional design, technical performance, and SEO improvements. Our goal was to create a website that looked modern, worked seamlessly across all devices, and provided a better user experience while boosting search visibility.
We started with a clean, updated design that reflects Hollingsworth Lumber’s brand identity. The new layout is easier to navigate, with clear menus, organized categories, and dedicated pages for products and services. We incorporated professional photography and branding elements that give the site a polished, trustworthy feel. By making information easy to find, the website now works for both contractors looking for bulk orders and homeowners searching for specific building materials.
User experience was a top priority. We built the website to be fully mobile responsive, ensuring that customers on smartphones and tablets enjoy the same smooth navigation as desktop visitors. Calls-to-action like “Request a Quote” and “Contact Us” were placed strategically to guide users toward the next step.
Performance was another critical focus. We migrated the website to a faster, more secure hosting environment and applied technical improvements like image compression, browser caching, and code optimization. These updates not only improved page speed but also gave the site a stronger foundation for long-term stability.
SEO optimization was built into every stage of the redesign. We included keyword-focused titles, meta descriptions, and image alt tags that referenced Hollingsworth Lumber. Structured headings and improved content organization made the website more search engine–friendly. We also included links to Saltech Systems’ service pages and ensured the site is positioned to rank for relevant search terms related to lumber, building supplies, and web design.
The new Hollingsworth Lumber website provides a seamless experience across devices, showcases the company’s strengths, and supports long-term digital growth. With improved speed, design, and search visibility, the project demonstrates how Saltech Systems helps clients build a stronger online presence.
Beyond the design and technical updates, Saltech Systems also focused on giving Hollingsworth Lumber the tools for long-term success. We provided training so their team can update products, manage content, and publish new information without needing developer support. Analytics were also added to help track visitor behavior, search rankings, and engagement with key pages. By combining a modern design with ongoing flexibility, this project ensures Hollingsworth Lumber can continue to grow its online presence for years to come.
Project Brief: Hollingsworth Lumber, a trusted name in the building materials industry, needed a stronger online presence to showcase their wide range of lumber products, services, and expertise. Their previous website was outdated and lacked the modern features that today’s customers expect. With more clients turning to digital channels for research and purchasing decisions, Hollingsworth Lumber wanted a website that reflected their brand quality and made it easier for contractors, homeowners, and businesses to connect with them.
Before the redesign, the Hollingsworth Lumber website faced several challenges. The overall layout was dated and difficult to navigate, leaving visitors struggling to find the products and information they needed. Mobile responsiveness was a major issue, and with more users browsing on smartphones and tablets, this created a frustrating experience. Page speed was another weakness that hurt both user satisfaction and SEO performance. Additionally, the site lacked strong calls-to-action and did not showcase the company’s expertise or history in a compelling way.
Saltech Systems was approached to lead this project with the goal of creating a modern, user-friendly website that highlighted Hollingsworth Lumber’s strengths while also improving functionality and visibility in search results. The project was more than just a redesign—it was about establishing a digital foundation that would support Hollingsworth Lumber’s growth for years to come.
In addition to these technical and design issues, Hollingsworth Lumber faced increasing competition from both local suppliers and large national chains. Customers expected to research inventory, compare services, and request quotes online, but the old site did not support these expectations. Without a strong digital presence, the company risked losing visibility to competitors who were investing heavily in their websites. This project was therefore not just a redesign, but a critical step in strengthening Hollingsworth Lumber’s competitive advantage.
