How Website Accessibility Services Can Help Your Business Grow

Investing in website accessibility services is more than just ticking a compliance box — it’s a powerful way to boost your SEO, reach a broader audience, and create an outstanding user experience for everyone. If your website isn’t optimized for accessibility, you could be losing valuable customers, organic traffic, and even missing out on tax benefits.

What Is Website Accessibility?

Website accessibility means designing and developing your website so that all users, including those with disabilities, can navigate and interact with your content seamlessly. This includes individuals who rely on screen readers, voice commands, keyboard navigation, and other assistive technologies.

An ADA-compliant website ensures equal access for people with:

• Visual impairments

• Hearing impairments

• Mobility challenges

• Cognitive disabilities

When your website embraces accessibility, you’re not just following the law — you’re expanding your brand’s reputation as an inclusive and trustworthy business.

1. Reach a Larger Audience and Increase Web Traffic

Did you know that over 61 million Americans live with some form of disability? By neglecting accessibility, you’re excluding a significant segment of potential customers.

By implementing website accessibility services that align with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines), you unlock:

• Increased traffic from users with disabilities

• Better engagement through accessible navigation

• Higher brand loyalty and reach

Your website should work for everyone. Learn more about ADA compliance and why it matters.

2. Enhance User Experience and Boost Conversion Rates

Accessible websites aren’t just good for users with disabilities—they improve usability for everyone. Features like:

• Clear, logical headings and layout

• Proper color contrast for readability

• Responsive design for mobile devices

• Descriptive alt text for images

…make your website easier to navigate, encouraging visitors to stay longer and take action—whether that’s buying a product, signing up for a newsletter, or contacting your team.

At Saltech Systems, we specialize in creating accessible websites that maximize your conversion rates. Check out our custom website design services.

3. Protect Your Business from Legal Risks and ADA Lawsuits

In the U.S., the ADA applies to your digital presence just as much as it does to your physical location. A non-accessible website puts your business at risk for:

• Demand letters

• Costly ADA lawsuits

• Negative publicity

With more than 4,000 digital ADA lawsuits filed in 2024, protecting your business has never been more crucial. Our accessibility audits at Saltech Systems help you stay compliant and avoid legal headaches. According to UsableNet’s 2024 Year‑End Report, over 4,000 ADA-related lawsuits targeting websites, mobile apps, and video content were filed in both federal and state courts last year

4. Boost Your SEO Rankings with Accessibility

Accessibility and SEO are naturally aligned. Google rewards websites that:

• Use proper header tags (H1, H2, H3)

• Include meaningful alt text for all images

• Load quickly and are mobile-friendly

• Present clear, easy-to-read content

Making your website accessible improves your search engine rankings, driving more organic traffic to your business. Learn how SEO and accessibility work together to benefit your site — this guide highlights six key areas where accessibility and SEO overlap, such as using meaningful headings, optimized alt text, clear link anchors, and proper structured data

5. Save Money with ADA Tax Credits

Did you know that upgrading your website’s accessibility can qualify your business for the Disabled Access Credit?

Benefits include:

• Up to $5,000 in tax credits for accessibility improvements

• Reimbursements for web design, audits, and development costs

Consult your tax professional or review the IRS Form 8826 to see how you can claim these valuable credits.

Why Choose Saltech Systems for Website Accessibility Services?

At Saltech Systems, we don’t just check boxes — we build ADA-compliant websites that:

• Improve your SEO rankings and online visibility

• Ensure full accessibility for all users

• Protect your business from costly legal risks

• Help your business grow by expanding your audience

Whether you need a full website redesign or a thorough accessibility audit, our expert team is ready to deliver. Explore our website accessibility services and take the first step toward a more inclusive web presence.

Ready to Make Your Website Accessible?

👉 Contact Saltech Systems today to schedule your consultation and start growing your business with expert website accessibility services!