What the Latest Content Marketing Statistics 2023 Reveal About Business Growth
In a world where marketing has gone mostly digital, content marketing statistics 2023 reveal powerful trends showing why content writing services are more affordable and effective than ever. When considering whether content writing services are best for your business, these 10 key statistics provide essential insight.
Our team provides digital marketing and web design services and we want your business to take advantage of all online tools to grow. These stats prove content marketing can create big opportunities for your business.
- 70% of B2C marketers use content marketing as part of their overall marketing strategy. Content marketing has become the norm for many B2C businesses. This is often because customers are already on these platforms, and it is an easy way to expand their company’s reach. B2C businesses are able to use content in a more fun and lighthearted way to attract a larger audience.
- 96% of all marketing decision-makers said content marketing has been effective for their brand.The best in business use content marketing. Marketers recommend content marketing, and most use it frequently. This digital marketing strategy is quite popular, and marketing agencies are recommending it.
- According to content marketing statistics 2023, 54% of businesses plan to increase their content marketing budgets this year. This confirms that content marketing consistently delivers a strong ROI, prompting more companies to invest bigger budgets over time.
- A striking 83% of marketers believe it’s more effective to create higher-quality content less often. In content marketing, quality always beats quantity. Purposeful, valuable content resonates better with audiences than simply posting for the sake of it. For businesses just starting out, this means focusing on meaningful content that truly engages—rather than flooding channels with meaningless posts.
- Over 51% of content consumption derives from organic search. Whether your strategy focuses on SEO or paid promotion, both avenues offer valuable opportunities to reach your audience. With nearly an even split between organic and paid content consumption, content marketers have the flexibility to tailor their efforts—optimizing for search rankings or investing in targeted ads—to maximize their reach and impact.
- A remarkable 82% of companies report using content marketing, representing a 12% increase since 2020. This growth highlights that content marketing is far from a passing trend—it’s a powerful, expanding strategy. With daily content consumption on the rise across virtually every audience, content marketing is set to keep growing and shaping the future of digital marketing.
- An overwhelming 90% of consumers expect brands to provide content. Creating consistent content helps build trust, guiding customers to make confident purchasing decisions.
- Interestingly,61% said updating/repurposing existing content was the most efficient tactic. You don’t always need to create brand-new content—refreshing what you already have saves time and money while boosting SEO. Since most customers won’t recall when content was first published, updating old posts is a smart way to maintain relevance without starting from scratch.
- A powerful 97% of marketers say content marketing is an important area of investment—and for good reason. With so many digital marketing services available, content marketing stands out as a versatile, cost-effective solution that delivers results across industries and business sizes.
- Adding to that, 94% of users plan to make a purchase from a business they follow at some point. This shows the long-term value of content marketing in building relationships, nurturing trust, and converting followers into loyal customers.
Social media is a powerful extension of content marketing. Once a user follows your brand, you’ve taken the first step in building trust—content then works to turn those followers into paying customers. With consistent, valuable messaging, your content becomes the engine that drives engagement and conversions.
Based on the latest content marketing statistics 2023, content marketing is a highly effective option for businesses on a budget looking to elevate their marketing strategy. This proven digital marketing strategy works across all industries and content types to drive meaningful growth.
If you’re ready to take advantage of these content marketing statistics 2023 and turn insights into action, our team at Saltech Systems is here to help. We specialize in digital marketing strategies that drive real results for businesses of all sizes. From content creation to web design and SEO, we’ll help you build a strong online presence. Contact Saltech Systems today to start growing your business through smart, data-driven content marketing.