Top Black Friday Digital Marketing Strategies for Small Businesses
Black Friday is the biggest shopping event of the year and for small businesses, it’s a prime opportunity to increase sales, gain new customers and
Black Friday is the biggest shopping event of the year and for small businesses, it’s a prime opportunity to increase sales, gain new customers and
The new year is coming faster than you think and ensuring your website is optimized for search engines is crucial to maintaining and improving your
When launching an e-commerce store, one of the most critical decisions you will face is choosing the right platform and design approach. Opting for a
Fall isn’t just about pumpkin spice and everything nice- it’s also a prime opportunity to boost your business’s visibility and generate leads. With consumers eager
In today’s digital age, data is one of the most important assets for any business. However, many businesses neglect regular data backup, exposing customer information
Deepfakes are synthetic media created using artificial intelligence (AI) and machine learning techniques. These technologies create highly realistic images, videos and audio that can mimic
Most business phone systems used to rely on landlines, but with a new digital age, businesses have been rapidly transitioning over to VoIP phone systems.
Website accessibility can be a tool to grow your business. Website accessibility refers to your website’s ability to be used with assistive technology for people
As we step into the new year, it’s crucial for small businesses to reassess their marketing strategies and find innovative ways to stand out in
Web accessibility refers to the user experience of a website for online users with disabilities. Individuals with disabilities use assistive technology, such as screen readers,
Website accessibility refers to a website’s user experience for those that use assistive technology to browse the web, often because that person has a disability.
Saltech Systems is proud to announce a partnership with an industry-leading website accessibility company. Saltech Systems now offers accessWidget from accessiBe to provide advanced website
Is your small business a cybersecurity risk? Running a business is enough work as it is. It’s important that you don’t put your company at
Mobile devices are taking over. Yes, mobile device usage is growing every year and there is a chance your business is not taking advantage. Your
Websites play a crucial role in today’s business landscape. As a small business, having one to back your company is now more important than ever.
In a world where marketing has gone mostly digital, there are a variety of services that are more affordable and effective than before. When thinking
So, you’re ready to start your first PPC advertising campaign. Pay-per-click advertising is a great choice to grow your brand fast and get guaranteed results.
Looking for the right digital marketing strategy? Digital marketing is complex and overwhelming at times. Finding a strategy that works for your unique business and
How do your customers view your business? This is an important question for small business owners, entrepreneurs and marketing directors. Your business needs to be
Are you thinking about social media advertising for your business? In a world filled with ads, social media is a great place to expand your
In 2023, social media is a big topic of conversation. With new platforms emerging and older ones changing. For many business owners, it is hard
All you need to start growing your business with digital advertising is an internet connection. Digital advertising is a low cost option that is easy
Are you using Google Ads or another PPC advertising platform to grow your business? There’s a chance you could be wasting money. Many small business
Technology is meant to make your life easier. But for a small business owner, technology is another hat to wear on top of business operations.
Having a small business is a lot of work. You already wear a lot of different hats every day to keep your business up and
Search engines have powerful abilities to grow your business. You’ve probably used Google or Bing already today. There’s incredible value in growing your search engine
Your business needs to tell its story. Getting your brand out there is tough and getting fast results from your marketing strategy can be difficult.
In the new world of artificial intelligence (AI), many business owners are wondering where the line is for their company. The big overall question is:
You may be asking yourself, Why do I need someone to write my content? Many believe that being a good writer and understanding the company
The best marketing strategy could be hiding in your inbox. The goal of any marketing has to be return on investment (ROI). Your marketing budget
SEO is a common digital marketing strategy. Where does it stack up against other ways to grow traffic in the digital world. Paid ads, social
Many people believe that email marketing is a thing of the past or “not-effective” as a modern-day marketing strategy. We’re here to explain the benefits
The world of email marketing can be confusing. With so many types of email marketing strategies, it’s important that you understand the purpose of each
What are the benefits of outsourcing your IT? Trusting another company with any business operations is a big deal. But all small business owners should know
Why WordPress Outshines Traditional CMS for Small Businesses Your website is your first impression. It acts as your digital storefront and is a key driver
Google is a fascinating tool. You’ve probably used it already today. For directions, recipes, news updates and more, a simple Google search gives you what
Overwhelmed by modern technology? Don’t be. Small business owners have plenty to worry about. Unfortunately, transforming their business to the digital world is another important
If you’re a small business owner, chances are you’ve heard the term “SEO” thrown around. But what is SEO, and how can it help your
Our web design process begins with a design survey, where we’ll ask a series of questions about your company and design preferences. This will provide
Digital commerce is constantly changing. These 10 steps will help you stay on top of your digital marketplace. Digital commerce, also known as e-commerce, has
What are the best practices for providing feedback to your website designer? Learn more about how you can create a more successful website. Redesigning your
A VPN is a key part of security and privacy online. Learn the best way to get security and privacy online. A virtual private network
Phone systems are the backbone of communication in any office. If you’re looking to gain an edge through your phone systems VoIP is definitely the
Time is money. Any small business can easily get ahead in today’s economy by saving time. We assist many small businesses in maximizing technology, and
The website is an important asset. It is the face of your brand on the internet but it also can give you some valuable information.
Branding is a crucial aspect of any business. It helps to define who you are and what you stand for, and attracts and retains customers.
Building a small business is hard work. You invested blood, sweat, and tears in starting your business and in supporting your staff and clients. You’re
A dependable computer is essential for both business and leisure, as well as everything in between. Because this is a big purchase, you need a
Protecting your online accounts and personal information requires password security. Using strong and secure passwords is crucial now more than ever because of the rise
The world of digital marketing is constantly changing. Platform updates and changing user behavior can send digital marketers scrambling to keep up. Your digital marketing
As we approach 2023, it is important for businesses and organizations to stay up-to-date on the latest website trends in order to provide the best
Are you trying to grow the presence of your business online? It’s hard to deny social media platforms are going to be a useful tool.
November is the time to celebrate small businesses. Small business Saturday is November 26 of this year and there is a lot to celebrate when
What comes to mind when you think of a small business website? Does your perception match up with reality? We specialize in designing, marketing and
The website design process does not end once your site goes live. In a constantly evolving, 24/7 digital world, updates are necessary to keep your
The website is an important piece of digital real estate for your business. The possibilities are endless if you are moving your business into the
For a business of any size, both branding and marketing will create value. They do so in different ways. Today, we pitted them head-to-head. Let’s
The world is changing. Individuals are turning to digital tools for just about everything, including shopping. The total worldwide online shopping market is expected to
Think about your favorite business. I bet you just visualized its logo. Or its website theme, product packaging, and other elements of your company’s brand.
Modern digital marketing methods have continued to soar. Their rates of growth outpace traditional marketing strategies. In 2021 alone, 63 percent of companies saw their
A new or updated website is a great starting place to transform your digital brand. Your new web design project will showcase your products and
Learn how to alter your domain name to match your brand without losing vital credibility you’ve worked hard to obtain in search engines! As you
The logo is a small element of any business, however its potential is huge! In today’s blog we’ve outlined the importance of having a good
If network security isn’t a current priority for your business, it should be! The threats on the network security of your businesses can be expensive,
It’s no secret social media is at the heart of digital marketing. Social media platforms are simply where your potential and current customers are! This
For small businesses, IT can be a learning curve with the possibility of countless problems arising as you evolve your business. In this blog, we
We know having a beautiful and functioning website is necessary for any business. However, having an eye-catching website that stands out from the rest can
Search engines are a massive tool that drive the entire internet. With a simple Google search, you are introduced to all the storefronts, answers, or
Digital marketing is a rapidly growing industry that has burst into the marketing world rather quickly throughout the past couple of years. Using digital platforms
Dealing with technology can be difficult. For any business, managing your constantly evolving technology can feel like a full-time job on top of your day-to-day
We are so excited to announce the launch of our newly designed website! After about a year’s process, we are excited to release a modernized
ctrl + alt + Saltech What’s happening at Saltech? October 2021 Trending Now in Web Design! Dark Mode Dark mode designs have been an upcoming
ctrl + alt + Saltech What’s happening at Saltech? September 2021 IT Services Have you received a spam email? In the past couple of months,
WordPress has just released its latest core update (version 5.8), in which they’ve announced several exciting performance-boosting features but will also be dropping support for
ctrl + alt + Saltech What’s happening at Saltech? August 2021 We’re excited to announce the first edition of our new monthly newsletter, Ctrl +
Do you feel like your digital marketing is not reaching as wide of an audience as you would like? Or maybe you feel that you’re missing your
What are Two-Factor Authentication (2FA) and Multi-Factor Authentication (MFA)? 2FA is an additional password that acts as an extra layer of security during a standard
So you just published your brand-new website and you’re beyond excited. It’s fresh, modern, and you’ve already received compliments from some of your customers. But…
If you’ve received an email or letter recently titled “Domain Name Expiration Notice,” you’re not alone. We’ve been receiving inquiries from our clients wondering if
Hi there! Abigail here with a 2020 web design trend forecast, and it’s particularly sunny for businesses looking to stand out authentically on the web
Hi there! Abigail and Chloe here. On this blog we’ve covered topics like the importance of websites and social media for establishing your brand online,
Happy National Internet Day! The invention of the Internet and World Wide Web have completely changed our lives and the way we access information. While
WordPress powers over 35% of the web. Considering that there are well over 644 million active websites in the world, that’s a lot of websites
Whether you’re starting a new business, or re-branding your current company – one of of the most important aspects to think about is how the
Starting January 14, 2020 Microsoft will stop all technical assistance and software updates for Windows 7 to focus on supporting its newer technologies. Microsoft is
At Saltech Systems we focus on creating great first impressions for your website and your company. Often times your website is the first contact that
CAPTCHA was originally created in the early 2000’s as a way to prevent spam-bots from being able to complete form submissions. You may recognize something
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have
Everyone and their dog (literally) seems to be on social media today. You might be asking yourself if it’s beneficial for your company to have
Branding Improves Recognition While your logo should not be the sole focus of your branding efforts, it is still important to have a professional and
Keep WordPress Up to Date With each new version of WordPress comes security improvements and bug fixes. It is important to update WordPress regularly because
Over 90% of internet users in the US are using search engines every month, and a good majority of those users won’t even look past
1. Visual Appeal First impressions are everything, and for your business your website is often the first impression a prospecting customer has of you. It
Website accessibility can be a tool to grow your business. Website accessibility refers to your website’s ability to be used with assistive technology for people
Web accessibility refers to the user experience of a website for online users with disabilities. Individuals with disabilities use assistive technology, such as screen readers,
Website accessibility refers to a website’s user experience for those that use assistive technology to browse the web, often because that person has a disability.
Saltech Systems is proud to announce a partnership with an industry-leading website accessibility company. Saltech Systems now offers accessWidget from accessiBe to provide advanced website
When launching an e-commerce store, one of the most critical decisions you will face is choosing the right platform and design approach. Opting for a
How do your customers view your business? This is an important question for small business owners, entrepreneurs and marketing directors. Your business needs to be
Our web design process begins with a design survey, where we’ll ask a series of questions about your company and design preferences. This will provide
What are the best practices for providing feedback to your website designer? Learn more about how you can create a more successful website. Redesigning your
Branding is a crucial aspect of any business. It helps to define who you are and what you stand for, and attracts and retains customers.
As we approach 2023, it is important for businesses and organizations to stay up-to-date on the latest website trends in order to provide the best
What comes to mind when you think of a small business website? Does your perception match up with reality? We specialize in designing, marketing and
The website design process does not end once your site goes live. In a constantly evolving, 24/7 digital world, updates are necessary to keep your
The website is an important piece of digital real estate for your business. The possibilities are endless if you are moving your business into the
For a business of any size, both branding and marketing will create value. They do so in different ways. Today, we pitted them head-to-head. Let’s
The world is changing. Individuals are turning to digital tools for just about everything, including shopping. The total worldwide online shopping market is expected to
Think about your favorite business. I bet you just visualized its logo. Or its website theme, product packaging, and other elements of your company’s brand.
A new or updated website is a great starting place to transform your digital brand. Your new web design project will showcase your products and
The logo is a small element of any business, however its potential is huge! In today’s blog we’ve outlined the importance of having a good
We know having a beautiful and functioning website is necessary for any business. However, having an eye-catching website that stands out from the rest can
Hi there! Abigail here with a 2020 web design trend forecast, and it’s particularly sunny for businesses looking to stand out authentically on the web
Whether you’re starting a new business, or re-branding your current company – one of of the most important aspects to think about is how the
At Saltech Systems we focus on creating great first impressions for your website and your company. Often times your website is the first contact that
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have
Branding Improves Recognition While your logo should not be the sole focus of your branding efforts, it is still important to have a professional and
Black Friday is the biggest shopping event of the year and for small businesses, it’s a prime opportunity to increase sales, gain new customers and
Fall isn’t just about pumpkin spice and everything nice- it’s also a prime opportunity to boost your business’s visibility and generate leads. With consumers eager
As we step into the new year, it’s crucial for small businesses to reassess their marketing strategies and find innovative ways to stand out in
Websites play a crucial role in today’s business landscape. As a small business, having one to back your company is now more important than ever.
In a world where marketing has gone mostly digital, there are a variety of services that are more affordable and effective than before. When thinking
So, you’re ready to start your first PPC advertising campaign. Pay-per-click advertising is a great choice to grow your brand fast and get guaranteed results.
Looking for the right digital marketing strategy? Digital marketing is complex and overwhelming at times. Finding a strategy that works for your unique business and
How do your customers view your business? This is an important question for small business owners, entrepreneurs and marketing directors. Your business needs to be
Are you thinking about social media advertising for your business? In a world filled with ads, social media is a great place to expand your
In 2023, social media is a big topic of conversation. With new platforms emerging and older ones changing. For many business owners, it is hard
All you need to start growing your business with digital advertising is an internet connection. Digital advertising is a low cost option that is easy
Are you using Google Ads or another PPC advertising platform to grow your business? There’s a chance you could be wasting money. Many small business
Having a small business is a lot of work. You already wear a lot of different hats every day to keep your business up and
Search engines have powerful abilities to grow your business. You’ve probably used Google or Bing already today. There’s incredible value in growing your search engine
Your business needs to tell its story. Getting your brand out there is tough and getting fast results from your marketing strategy can be difficult.
In the new world of artificial intelligence (AI), many business owners are wondering where the line is for their company. The big overall question is:
You may be asking yourself, Why do I need someone to write my content? Many believe that being a good writer and understanding the company
The best marketing strategy could be hiding in your inbox. The goal of any marketing has to be return on investment (ROI). Your marketing budget
SEO is a common digital marketing strategy. Where does it stack up against other ways to grow traffic in the digital world. Paid ads, social
Many people believe that email marketing is a thing of the past or “not-effective” as a modern-day marketing strategy. We’re here to explain the benefits
The world of email marketing can be confusing. With so many types of email marketing strategies, it’s important that you understand the purpose of each
Google is a fascinating tool. You’ve probably used it already today. For directions, recipes, news updates and more, a simple Google search gives you what
If you’re a small business owner, chances are you’ve heard the term “SEO” thrown around. But what is SEO, and how can it help your
Digital commerce is constantly changing. These 10 steps will help you stay on top of your digital marketplace. Digital commerce, also known as e-commerce, has
The website is an important asset. It is the face of your brand on the internet but it also can give you some valuable information.
Branding is a crucial aspect of any business. It helps to define who you are and what you stand for, and attracts and retains customers.
The world of digital marketing is constantly changing. Platform updates and changing user behavior can send digital marketers scrambling to keep up. Your digital marketing
Are you trying to grow the presence of your business online? It’s hard to deny social media platforms are going to be a useful tool.
November is the time to celebrate small businesses. Small business Saturday is November 26 of this year and there is a lot to celebrate when
What comes to mind when you think of a small business website? Does your perception match up with reality? We specialize in designing, marketing and
For a business of any size, both branding and marketing will create value. They do so in different ways. Today, we pitted them head-to-head. Let’s
The world is changing. Individuals are turning to digital tools for just about everything, including shopping. The total worldwide online shopping market is expected to
Think about your favorite business. I bet you just visualized its logo. Or its website theme, product packaging, and other elements of your company’s brand.
Modern digital marketing methods have continued to soar. Their rates of growth outpace traditional marketing strategies. In 2021 alone, 63 percent of companies saw their
A new or updated website is a great starting place to transform your digital brand. Your new web design project will showcase your products and
Learn how to alter your domain name to match your brand without losing vital credibility you’ve worked hard to obtain in search engines! As you
It’s no secret social media is at the heart of digital marketing. Social media platforms are simply where your potential and current customers are! This
Search engines are a massive tool that drive the entire internet. With a simple Google search, you are introduced to all the storefronts, answers, or
Digital marketing is a rapidly growing industry that has burst into the marketing world rather quickly throughout the past couple of years. Using digital platforms
Do you feel like your digital marketing is not reaching as wide of an audience as you would like? Or maybe you feel that you’re missing your
Hi there! Abigail and Chloe here. On this blog we’ve covered topics like the importance of websites and social media for establishing your brand online,
Everyone and their dog (literally) seems to be on social media today. You might be asking yourself if it’s beneficial for your company to have
In today’s digital age, data is one of the most important assets for any business. However, many businesses neglect regular data backup, exposing customer information
Most business phone systems used to rely on landlines, but with a new digital age, businesses have been rapidly transitioning over to VoIP phone systems.
Is your small business a cybersecurity risk? Running a business is enough work as it is. It’s important that you don’t put your company at
Technology is meant to make your life easier. But for a small business owner, technology is another hat to wear on top of business operations.
What are the benefits of outsourcing your IT? Trusting another company with any business operations is a big deal. But all small business owners should know
Overwhelmed by modern technology? Don’t be. Small business owners have plenty to worry about. Unfortunately, transforming their business to the digital world is another important
A VPN is a key part of security and privacy online. Learn the best way to get security and privacy online. A virtual private network
Phone systems are the backbone of communication in any office. If you’re looking to gain an edge through your phone systems VoIP is definitely the
Time is money. Any small business can easily get ahead in today’s economy by saving time. We assist many small businesses in maximizing technology, and
Building a small business is hard work. You invested blood, sweat, and tears in starting your business and in supporting your staff and clients. You’re
A dependable computer is essential for both business and leisure, as well as everything in between. Because this is a big purchase, you need a
Protecting your online accounts and personal information requires password security. Using strong and secure passwords is crucial now more than ever because of the rise
November is the time to celebrate small businesses. Small business Saturday is November 26 of this year and there is a lot to celebrate when
If network security isn’t a current priority for your business, it should be! The threats on the network security of your businesses can be expensive,
For small businesses, IT can be a learning curve with the possibility of countless problems arising as you evolve your business. In this blog, we
Dealing with technology can be difficult. For any business, managing your constantly evolving technology can feel like a full-time job on top of your day-to-day
What are Two-Factor Authentication (2FA) and Multi-Factor Authentication (MFA)? 2FA is an additional password that acts as an extra layer of security during a standard
Starting January 14, 2020 Microsoft will stop all technical assistance and software updates for Windows 7 to focus on supporting its newer technologies. Microsoft is
CAPTCHA was originally created in the early 2000’s as a way to prevent spam-bots from being able to complete form submissions. You may recognize something
Keep WordPress Up to Date With each new version of WordPress comes security improvements and bug fixes. It is important to update WordPress regularly because
Why WordPress Outshines Traditional CMS for Small Businesses Your website is your first impression. It acts as your digital storefront and is a key driver
Our web design process begins with a design survey, where we’ll ask a series of questions about your company and design preferences. This will provide
As we approach 2023, it is important for businesses and organizations to stay up-to-date on the latest website trends in order to provide the best
So you just published your brand-new website and you’re beyond excited. It’s fresh, modern, and you’ve already received compliments from some of your customers. But…
If you’ve received an email or letter recently titled “Domain Name Expiration Notice,” you’re not alone. We’ve been receiving inquiries from our clients wondering if
Hi there! Abigail here with a 2020 web design trend forecast, and it’s particularly sunny for businesses looking to stand out authentically on the web
At Saltech Systems we focus on creating great first impressions for your website and your company. Often times your website is the first contact that
CAPTCHA was originally created in the early 2000’s as a way to prevent spam-bots from being able to complete form submissions. You may recognize something
Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have
Keep WordPress Up to Date With each new version of WordPress comes security improvements and bug fixes. It is important to update WordPress regularly because
Over 90% of internet users in the US are using search engines every month, and a good majority of those users won’t even look past
1. Visual Appeal First impressions are everything, and for your business your website is often the first impression a prospecting customer has of you. It
Why WordPress Outshines Traditional CMS for Small Businesses Your website is your first impression. It acts as your digital storefront and is a key driver
Our web design process begins with a design survey, where we’ll ask a series of questions about your company and design preferences. This will provide
WordPress has just released its latest core update (version 5.8), in which they’ve announced several exciting performance-boosting features but will also be dropping support for
WordPress powers over 35% of the web. Considering that there are well over 644 million active websites in the world, that’s a lot of websites
Keep WordPress Up to Date With each new version of WordPress comes security improvements and bug fixes. It is important to update WordPress regularly because
Over 90% of internet users in the US are using search engines every month, and a good majority of those users won’t even look past
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Now is the perfect time! We’re offering up to 20% off when adding a service or signing up for multiple
