Content marketing services in Ames & Central Iowa
Say hello to more sales, website clicks, and reach with Saltech’s Content Marketing services.
Saltech will help strategize, create, publish, and track online content for your company. Content marketing helps you boost your online presence, increase website traffic, and retain customers. If you want to build a name for your company, showcase authenticity, and grow your customer relationship, there is no greater tool than quality content. Content is a way for your company to give more insight into who you are and what you represent. This type of marketing is very individualized and unique, giving your business the chance to make itself different from your competitors.
Why use Content Marketing services?
Build your brand.
Brand awareness and recognition are the basis of a successful business. If customers don’t know your company’s name, it makes it hard for them to purchase from you. The larger your online presence and the more customers that see your brand name, the better off your company is.
Beat out your competition.
When customers research their purchases, they want quality and easy-to-find information. Content marketing will produce both, getting your content to the top and leaving your audience more informed. The more content you have, the more your customers will trust your company, which is vital when they choose who they’ll buy from.
Improve your marketing ROI.
Digital marketing offers a much higher return-on-investment (ROI) than traditional marketing efforts. Content marketing is much more affordable than many marketing strategies, and when done properly, it produces timely results. Content marketing is a great option when you want the most bang for your buck.
Maintain customers.
Content marketing is a great tool to increase repeat customers and keep your audience engaged. Customers are more likely to purchase from a company they already know and trust. Build a more meaningful relationship by reminding your audience that you exist and turning them into brand loyalists.
What kind of content can we help market?
Blogs
Social media posts
Infographics
Emails
Webinars
Videos
Podcasts
Articles
Events
& More!
What's the difference between Content Marketing and Content Writing?
When looking at content writing vs. marketing, think of the two as different steps in the marketing process. The two services complement each other and work well as a pair.
Content Marketing
- Focuses on which platforms to promote content
- Larger-scale strategic business planning
- Distributes written content to a targeted audience
- The second step after content is created
Content Writing
- Idea generation
- Deciding what kind of content benefits your company
- Focuses on style and messaging
- Produces original, high-quality content to be used by marketers
Not sure where to start? Let us help.
We’re here to consult with you on what kind of marketing your business will best benefit from. Let’s talk content marketing and more!
Questions & answers about Content Marketing
Content marketing services include a seven-step, in-depth process to increase your content’s performance.
- Establishing goals and needs
- Content strategy
- Creating a content schedule and timeline
- Creating unique content if needed
- Optimizing content for success
- Publishing and promoting content
- Analyzing results and tracking data
The honest answer is that it depends! The more content you want to promote, the more money you’ll have to spend. After establishing your goals, we will consult with you on the best areas to invest money in your marketing.
Content marketing is a diverse strategy that targets multiple platforms and digital channels. Content’s marketing goal is to move users from one channel to the desired channel to purchase or book a service. While SEO is about making your content more accessible for search engine users and growing your organic reach. SEO is more technical-based and involves factors that have to do with your website specifically.
Wanting something else Digital Marketing?
As a full-service agency, we understand every aspect of the digital marketing world. We understand what it takes to get your business growing online. That’s why we offer a variety of services to best fit your needs and budget.
Need help with professional business content? We offer content writing services for all types of content, whether website or print copy. Take some of the stress off your shoulders and hire someone else to do the hard part for you.
Looking for someone to help you grow your social media? We offer social media marketing services to companies of all sizes, regardless of whether you’ve started an account or not. We offer three plans to take your social media to the next level.
Wanting to advertise online? We offer digital advertising services and can help your company place ads on Google, Facebook, LinkedIn, and more! Let us help you get your money’s worth of ads and grow your sales.
Learn more about all things Digital Marketing
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You may be asking yourself, Why do I need someone to write my content? Many believe that being a good writer and understanding the company
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Contact us to get started with your Content Marketing needs!
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