Looking for the right digital marketing strategy?
Digital marketing is complex and overwhelming at times. Finding a strategy that works for your unique business and goals is hard work. In this blog, we’ll discuss two important terms for any business owner to know.
It’s easy to get them confused, but content marketing and content writing provide different benefits for your business. Our experts provide both so keep reading to find out which is best for your brand.
What is content marketing?
Content marketing is a marketing strategy that involves offering relevant, informative or entertaining content for free in exchange for more awareness for your brand. Modern content marketing is usually found on social media sites and other digital platforms.
A key consideration for content marketing is that it doesn’t primarily promote the brand. Great content marketing provides genuine value and builds organic connections with customers.
Unlike traditional advertising, content marketing doesn’t persuade or convince. Rather, content marketing educates viewers, answers their most common questions and provides laughs, tears or inspiration.
Content marketing won’t sell your brand the same way as a traditional advertisement. However, content marketing is sharable and engaging. Your business will make genuine connections with customers that will be more likely to purchase your product at a later date.
Examples of great content marketing:
1. A relatable TikTok that highlights your product
Any social media platforms are great options for content marketing. TikTok is an especially engaging and popular platform that your business can take advantage of. Creating light-hearted videos might not seem like a reliable way to grow your business.
But if you create content that is genuinely relatable, customers will share it and the video’s impact will spread. Your brand will organically get large amounts of impressions at no cost. Plus, the video will make a larger impact compared to a strictly promotional ad.
2. A series of educational blogs
Creating educational blogs for your website is an excellent example of content marketing. Well-written blogs provide value for customers. Blogs can help users make a decision on their final purchase and answer commonly asked questions.
Along with a search engine optimization strategy, blogs can bring in more traffic because users typically go to search engines to find answers to their questions. Blogs increase your credibility in the eyes of search engine algorithms.
3. An infographic with data and information
Especially for business-to-business (B2B) companies, an infographic with data and information is a valuable form of content marketing. Anything your customers will find interesting or insightful will be shared online and grow your influence.
What is content writing?
Content writing is the act of creating text content for your traditional or digital marketing strategy. Content writing is important to tell the story of your company in a consistent brand voice. Text content is an important part of the web design process because customers read landing pages and product descriptions before making purchases.
Good content writing enhances your credibility and improves your conversion rates. We specialize in website content writing that includes website headlines, body text, product descriptions, meta tags and more.
A website without good content will hurt your brand. Visitors are more likely to bounce without making purchases and search engines users will be less likely to find you. Invest in content writing services to help your business grow to its fullest potential.
