Are You Wasting Money on Google Ads?
Google Ads is a powerful digital marketing tool—but only when executed properly. Many small businesses dive into Google Ads campaigns expecting instant success. The truth? Without strategic targeting, optimized ads, and accurate tracking, your budget can disappear without delivering meaningful results.
At Saltech Systems – PPC Management, we specialize in turning underperforming ad spend into high-impact campaigns. If your Google Ads aren’t bringing in real leads, let’s explore why—and what to do next.
1. Poor Keyword Targeting
Using the wrong keywords or overly broad match types is a common mistake. It results in your ads showing up for irrelevant searches—at a cost.
Solution: We leverage tools like Google Keyword Planner and set precise match types and negative keywords. For help, see our PPC Management services.
2. Weak Ad Copy
Great ad copy does more than generate impressions—it drives meaningful clicks.
Solution: We write keyword-focused, benefit-driven ad copy with clear CTAs that appeal to your target audience. Our A/B testing identifies top-performing creatives.
3. Poor Landing Page Experience
Even top-performing ads can flop if they land on poorly designed pages.
Solution: We design custom, mobile-optimized landing pages built to convert. Learn more in our Iowa Web Design case study.
4. No Conversion Tracking
Without tracking, you’re flying blind—unable to measure ROI or know which ads perform.
Solution: We set up Google Ads conversion tracking, Google Analytics, and Google Tag Manager so every conversion is properly measured.
Explore our full suite of Digital Marketing Services for analytics and tracking solutions.
5. DIY Google Ads Pitfalls
Running your own Google Ads campaigns without expertise leads to common errors:
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Overbidding on low-intent keywords
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Ignoring ad extensions that boost CTR
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Neglecting mobile optimization
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Skipping audience segmentation
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Rarely optimizing campaigns
At Saltech Systems – PPC Management, we manage every aspect to ensure optimal performance.
6. Integrated Digital Strategy
Great ads need a holistic approach—website, social, branding, and content must align.
Solution: Combine PPC with social media, SEO, content marketing, or design:
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Website Design & Development: Ensure your ads lead to fast, responsive pages.
Our Web Design & Development Services deliver just that.
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Social Media Advertising: Use PPC alongside social campaigns for broader impact.
See our Social Media Marketing Services to learn more.
Why Partner With Saltech Systems?
We don’t just run ads—we deliver results. Here’s our proven process:
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Keyword & Competitor Research
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Campaign & Ad Group Structuring
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Ad Copywriting & A/B Testing
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Landing Page Design
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Conversion Tracking & Analytics
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Ongoing Optimization & Reporting
Explore all of this in our full PPC Management Services.
Proven Results: Google Ads That Deliver
We’ve helped clients in Iowa and beyond reduce wasted ad spend and boost conversions. Whether you’re new to PPC advertising or need to improve, Saltech has the expertise you need.
Check out our “Do You Need to Hire a PPC Manager?” guide to see how we support businesses just like yours.
Get Started With a Smart Google Ads Strategy
Don’t let another dollar go to waste. With proper strategy, design, and tracking, Google Ads can become your most profitable marketing tool.
👉 Ready to get started?
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Visit our PPC Management Services page
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Explore our Digital Marketing Services
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Contact us directly at Saltech Systems
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