Website accessibility can be a tool to grow your business.
Website accessibility refers to your website’s ability to be used with assistive technology for people with disabilities. Websites can be difficult to use for people with visual, auditory, motor and cognitive impairments. These individuals use screen readers and other special technology to surf the web.
Sometimes, however, websites are not compatible with assistive technology making the content unable to be accessed by people with disabilities.
Website accessibility is important for an open and easy-to-use internet. It’s the right thing to do, but it also comes with a number of benefits for your business. If you’re interested in improving your online presence, then website accessibility is worth the investment.
In this blog, we’ve outlined the most important benefits of website accessibility for your business.
1. Expanded potential audience
About one-in-four Americans live with a disability. If your website is not accessible, your business is missing out on a large potential audience of customers. The internet is a powerful tool for acquiring customers. Search engines and social media platforms are used daily by nearly all people – including those with disabilities.
Make your website accessible and reach more people online.
2. Improved conversion rate
Taking accessibility into consideration during the web design process is important not just for people with disabilities, but for all online visitors. Generally, a more accessible website is more clear and understandable for everyone.
Accessible design is good design. And good design will generate more conversions for your business.
Also, consumers tend to be loyal to companies that make an effort to be inclusive. By having an accessible website, it will be inclusive to all, which boosts your reputation with people with and without disabilities.
3. Reduced legal risks
Taking websites accessible into account is a legal requirement for businesses based in the United States. The Americans with Disabilities Act (ADA) applies to business websites in the modern digital world.
That means just like in the physical world, your digital storefront is required to make accommodations for those with disabilities.
Website accessibility helps mitigate the risk of potential accessibility lawsuits. In recent years, accessibility lawsuits have been a growing trend. More businesses are served demand letters every year. Website accessibility protects your business from costly litigation.
4. Improved SEO traffic
Website accessibility is a core component of search engine optimization (SEO). Search engines use accessibility as a ranking factor. In other words, accessibility errors will move your website lower in search engine rankings.
Improve your website accessibility and improve the traffic your business receives from search engine results.
5. ADA tax credits
Implementing website accessibility may make your business eligible for the ADA Tax Credit, saving you money. Your business could be eligible to receive a government discount on the costs associated with accessibility.
To learn more about Saltech System’s website accessibility program visit our ADA-compliant web design page.