Email Marketing services in Ames & Central Iowa
We'll help you build personal relationships with your customers through email marketing services.
Email marketing is a type of marketing that allows you to reach potential and current customers by sending out promotions, new products, or providing information about what’s happening within your company. We help you create personalized and custom messages to increase engagement and brand awareness among new, current and old customers.
Is email marketing your solution?
If you answer “Yes” to any of these questions email marketing may be what you’re looking for! Email marketing is a great to solution to many business issues.
Want to increase traffic to your website?
Want to increase traffic to your website? Email marketing is an easy way to increase traffic to your website! Linkable emails get customers from their inbox to your website easily.
Want an affordable marketing service?
Want an affordable marketing service? Email marketing services are a cost-effective first marketing step! Email marketing has a high return on investment (ROI) for the time and money spent. Emails are a great budget friendly option that yield good results.
Want to increase sales and leads?
Want to increase sales and leads? What’s a better way to increase sales than contacting the customer directly? Email marketing allows you to send abandoned cart emails, promotions and sales to your interested customers.
Want to better communicate with your customers?
Want to better communicate with your customers? Compared to other forms of communication such as social media updates or banners on your website. Emails are an effective way to communicate with your customers on their time.
Want more personalized marketing?
Want more personalized marketing? Email marketing is an easy way to personalize marketing and stand out from your competition! You can dictate certain messages to specific customers and personalize content.
Want to expand your audience and find new customers?
Want to expand your audience and find new customers? Emails can reach a wide audience and find you new customers! Using emails is an easy way to access customers who have never heard of you and get them on your website.
Download a FREE email marketing template today!
Get a free template to see a sneak peek of what your email marketing campaign could look like.
Why work with Saltech?
Saltech has a wide variety of experience in all things digital marketing. We understand how to target customers and achieve your goals. We have an experienced team of marketers and designers who have your back to make your marketing dreams come true.
How do we track email marketing success?
Open Rate:
How many of the emails were opened? We look at how many emails are actually opened to evaluate which subject lines are successful and how many your emails are being seen by.
Click rate:
How many times were links clicked in your email? Which links were clicked? We track click rate to ensure your emails are moving customers across the sales funnel and increasing traffic to your website.
Deliver & Bounce rate:
How many of your emails reach inboxes? How many never make it to the recipient? We look at both of these to determine how successful your email list is and that your emails are being sent.
Unsubscribes:
How many people unsubscribed from your emails? We monitor this to make sure that we are not sending emails too frequently and that the content is deemed useful.
Isn't social media marketing taking the place of emails?
No! Email marketing and social media marketing have different roles and work differently depending on the kind of business. Effective marketing is dependent on your audience, which platforms they use and your goals.
Email Marketing Services:
- Personalized and highly targeted
- Great for building strong customer relationships
- Helps with customer retention
- Focuses on and increases customer loyalty
Social Media Marketing:
- Helps build an engaged community
- Increases brand awareness and recognition
- Improves online presence and viability
- Defines brand and company image
What type of emails should I send?
There are so many types of emails you can send depending on your industry and goals. The three categories, Newsletters, Behavioral, and Transactional fit most emails and are a great start to figuring out what you want to do!
The world of email marketing can be confusing. With so many types of email marketing strategies, it’s important that you understand the purpose of each
How often should I send out emails?
There is no magic answer to email campaigns. The best solution is the most as possible without being annoying to your customers. What may work for others may not work for your specific company. We help you decide what is best for your target audience and monitor your engagement to make sure we are not over or under mailing. The best strategy is to make sure your content is interesting and fresh to keep your audience opening.
Common questions about email marketing services
Which services work well with email marketing?
All digital marketing services work well with email marketing! As well as a quality website for the emails to take your customers too.
Do I have to do consistent email marketing?
Yes and no. If you want consistent results and constant traffic to your website then yes. Multiple emails and specific targeting work best. Once you try email marketing you won’t want to do just one campaign. But a single mass email or a single campaign will benefit your company regardless.
Do I have to send each email from my personal account?
No! We use a program to mass send and schedule our email campaigns. We plan and schedule emails out to best target your customers.
Hear from our customers
“We’ve been so pleased with the communication and expertise from the Saltech team!”
Elli Cassabaum
21st Century Rehab, PC
“Great team of people that will go above and beyond to help you with anything! They help us market our business and I couldn’t ask for better people to do it than the Saltech Systems team!”
Wagner’s Golf
“They listened to all of our ideas and requests. Great experience, easy transition!”
Chris Zook
Zook’s Look
Read more about email marketing services
Why email marketing has the best ROI
The best marketing strategy could be hiding in your inbox. The goal of any marketing has to be return on investment (ROI). Your marketing budget
Small Business Email Marketing: What Your Company Is Missing
Many people believe that email marketing is a thing of the past or “not-effective” as a modern-day marketing strategy. We’re here to explain the benefits
Types of Email Marketing Explained: What You Should Send
The world of email marketing can be confusing. With so many types of email marketing strategies, it’s important that you understand the purpose of each
