For over a century, The Chambers Family has embodied the heart and soul of American farming. As the business evolved beyond its small-town Iowa roots, it became clear that a refreshed digital presence and modern marketing strategy was essential to support its rapid growth and expanding customer base.
Laura Soybeans sought to build stronger connections with existing customers while reaching new audiences. However, their previous marketing efforts lacked consistency and structure, making it difficult to maintain momentum in the face of fast-paced growth.
With a clear vision for the future, Laura Soybeans was on a mission to strengthen its digital footprint through cohesive campaigns and messaging that reflected the company’s values. The goal was to highlight their foundational initiatives, wide range of offerings, and rich business legacy in a way that resonated with both loyal customers and new audiences.
To bring the Laura Soybeans vision to life, our marketing team began to create unique designs and graphics for their social media that aligned with their brand. By embracing their target market and current online trends, we created an up to date and engaging social media presence.
We implemented a targeted advertising strategy to increase visibility and user accessibility. These campaigns allowed potential customers to quickly understand and connect with the Laura Soybeans brand, leading to increased engagement and measurable digital growth.
Maximizing Laura Soybeans’ online search visibility was top priority. Our marketing team developed an SEO plan that included keyword research and performance tracking to ensure the website reached the right audience. This strategy significantly boosted site traffic and overall digital presence, supporting the company’s continued expansion.
