The Lumber Shack is a family owned and operated live edge slab supplier, who offers a large selection of live edge wood, wood slabs, turn-key wood furniture and more. Saltech Systems helped the business overcome challenges within its ecommerce website by improving page speed, retaining core functionality and providing marketing consultation including search engine optimization, PPC management, social media, email marketing services and more.
The Saltech Systems team has helped The Lumber Shack reach more customers in new marketing channels, facilitate more orders with streamlined ecommerce user experience and improve operational efficiency with custom order management and inventory management solutions.
The Lumber Shack is a ecommerce business providing a large quantity and variety of unique wood slabs to its customers. The needs of the business required a large-scale ecommerce solution, capable of offering over 6,000 distinct products while ensuring easy user-experience and product discovery for Lumber Shack customers.
The Saltech Systems web design and development teams provided a customized solution that allowed customers to browse the entire Lumber Shack inventory without being limited by slower speed.
Saltech Systems migrated the website to a newer and modernized Shopify theme, updated the website’s front-end design and applied a custom filtering solution. New website created large gains in page speed and user experience. The website’s speed was indexed nearly 6-times faster before and after the completion of the new project. Issues with visual stability were nearly completely eliminated.
Saltech Systems developers added more custom functionality including add-ons for custom products, product comparison features and more.
The Saltech Systems marketing team identified the opportunity for Lumber Shack to reach more customers and through organic search engine results. The ecommerce business had unique content that lacked important HTML information, keyword strategy, internal links and other SEO best-practices.
Web designers and marketing specialists worked with the Lumber Shack team to identify relevant target keywords, organize and optimize unique website content and improve search engine ranks for the business. Routine website audits help The Lumber Shack identify and fix issues in website content and technical elements that limit organic traffic for the ecommerce business. Detailed content outlines and re-imagined resource pages allowed better content readability and improved rankings for The Lumber Shack.
The result was improved organic search traffic and improved user experience for shoppers and users on the Lumber Shack website.
The Saltech Systems marketing team also assists the Lumber Shack internal marketing team with pay-per-click advertising strategy and other marketing consultation including social media marketing, email marketing and more.
Marketing strategists research the needs of The Lumber Shack brand in the evolving product category and help the business evolve when new competition creates challenges to reaching new customers.
The Saltech Systems digital marketing team takes a results-driven approach to help The Lumber Shack analyze the effectiveness of each ad campaign and update marketing efforts accordingly. The team has provided The Lumber Shack access to new marketing and advertising channels with social media and email marketing creative services.
The combination of creative marketing services and data-driven strategy has helped The Lumber Shack reach new audiences and expand its ecommerce revenue.
