Project Brief: Discover Ames is the official destination marketing organization for the city of Ames and the surrounding area. They provide unparalleled services to groups and visitors as well as enhance the quality of life for the Ames community. The organization recently went through a full rebranding and, as part of that, they wanted to update their website to match the new logo, messaging, and style guide. They wanted the new site to have a modernized design and a simplified navigation to improve user experience.
Our Solution: We created a simple and modern design with lighter colors to brighten the feel of the website and an updated navigation to help users find information. The new website design emphasizes places to stay, shop, eat, & drink in Ames through highlighted itineraries on the homepage, and a business directory system that has a map and business listings. Our team also provided custom development to enhance a favoriting system so users can favorite blog posts, itineraries, and businesses.
