Our Solution: We approached the website by organizing the experience around its three primary audiences: students seeking education, clients looking for permanent makeup services, and beauty professionals shopping for supplies. Clear navigation and distinct content areas guide visitors toward courses, licensing programs, service booking, and the online shop, while account functionality supports students completing online education. The design balances a professional beauty aesthetic with practical functionality, giving Advanced Educator a single digital platform for promoting its expertise, serving current customers, and supporting future growth.
Project Brief: Advanced Educator School of Beauty and Permanent Makeup by Deb provide professional beauty education, licensing programs, continuing education, permanent makeup services, and industry supplies in Illinois. The goal of this project was to create one website that could bring these different parts of the business together while making it easy for students, beauty professionals, and service clients to find exactly what they need. The site needed to support education, appointment booking, product sales, and important program information without creating a complicated user experience.
