Project Brief: The Ames Chamber of Commerce mission for economic growth and business development expanded far past its city limits. With more than 750 members in Story, Boone and Hamilton Counties, the organization needed a brand that reflected its community impact and commitment to partnerships across geographic boundaries.
The result was a complete transformation. The organization re-branded to the Ames Regional Economic Alliance (AREA) – updating their name, logo and digital presence. AREA enlisted our help to design and develop a custom website to reflect their new brand.
Our Solution: Our team provided a clean and accessible design to match the organization’s updated branding. The modern design style and use of contrasting colors helped keep the AREA up-to-date with web design trends while helping them stand out as more than a chamber of commerce.
Our website designers implemented a user-friendly site navigation to organize the information on all of the affiliate organizations, communities and events that make up the AREA. Residents, visitors and potential members can easily browse and learn about economic opportunities, upcoming events and more.
