Project Brief: The Northern Lakes Economic Alliance (NLEA) recently rebranded to better reflect its role as a dynamic connector and advocate for economic growth in Northern Michigan. With a renewed visual identity and strategic direction, NLEA aimed to modernize and simplify its website to more effectively serve communities, local governments, entrepreneurs, and business partners. The organization needed a digital platform that clearly communicated its mission, showcased its impact, and made it easy for users to find resources, programs, and regional data.
Our Solution: We delivered a clean, modern website that reflects NLEA’s revitalized brand and strengthens its position as a trusted regional resource. The redesigned site focuses on clarity and usability, making it easy for visitors to explore economic development services, funding opportunities, success stories, and community data. Through improved structure, refreshed content, and mobile-friendly design, the new site enhances user experience and reinforces NLEA’s role in supporting economic vitality across Northern Michigan.
