Many people believe that email marketing is a thing of the past or “not-effective” as a modern-day marketing strategy. We’re here to explain the benefits of email marketing, especially for small businesses, and why it could be what your company is missing. Email marketing has a lot of pros and benefits that should not be overlooked.
Improving sales and leads
An email is an easy way to increase traffic to your website and improve your SEO. You can keep your audience engaged and get them to visit your site. Emails are a great way to keep your company on customers’ minds and increase brand awareness.
Direct or print marketing can be costly. You don’t have to pay for printing, mailing, or photos like other advertisements. Email marketing takes much less time to produce and is cheaper across the board. You can get a lot more marketing emails for the price that traditional advertising methods would cost you. Email marketing provides higher return on investment when compared to digital advertising.
Timely and easier to navigate
Traditional marketing campaigns take longer to develop and organize. An email can be sent in a much shorter time and be reactive to what’s relevant to your business. This tends to work better for small businesses that want to see interaction quicker and have less time to spend.
Creating personalized content and sales promotions
Email marketing is completely customizable! You can separate your audience and only send messages to certain contacts. Add personalized content and promotions, and even include your customer’s name in emails. You can send emails with different subject lines and sales to see what works best for your company. No other type of marketing gives you this much personalization and freedom with your audience. This helps you stand out from other small businesses and provides a more unique digital marketing strategy.
Reward customer loyalty
Email marketing is a great way to give back to the customers that keep your business running! Celebrate customers for joining your reward program, create additional sales for existing customers, or inform them of new products. It’s much easier to retain previous customers by keeping them updated and rewarding them for supporting your business.
It’s important that you keep in touch with your customers! If there is a change in store hours, location, or prices, email marketing is an effective way to do this for your small business. Compared to social media updates, which can get lost in the feed, emails are delivered directly to your customers. Giving your audience the freedom to look at their own convenience and read when they have the time.
Small business email marketing is a great way to get your brand out there, fitting your budget and schedule! In a world with so much digital marketing, make sure your small business doesn’t get left behind.