In 2023, social media is a big topic of conversation. With new platforms emerging and older ones changing. For many business owners, it is hard to decide what is important in this digital world and what will actually benefit your company. We’re here to tell you that social media is here to stay, and getting your business on it is important. Follow these seven small business social media tips to get your business on track and beat out your competition!
1. Use your branding
Your social media should represent your brand and be easy to spot. Using your brand colors, logo, and slogan throughout your social media is key to building brand recognition and awareness. These are simple ways for your customers to know it’s your company within seconds of viewing your content. Social media moves fast, and getting your audience to recognize your company quickly is important. A professional logo & brand design will improve any of your digital marketing efforts.
2. Be unique
Copying your competitors or other businesses is not going to get your social media accounts anywhere! The unique value of your business should be front and center in any of your digital advertising. It’s important that you find unique content to post that will make you stand out, not blend in. Social media is meant to inform your audience and speak on behalf of your brand, which isn’t possible if your account looks like everyone else’s.
3. Post with purpose
Before you post, think: Why am I posting this? Unrelated or random posts won’t serve your audience or your social media. Do you want to inform your customers of your service? Do you want to celebrate your employees? Do you want to show off your work? Making sure that your posts add value and represent your company is vital to growing your account. Running a business account is very different from personal social media; you need your customers to care about what you bring to the table, or they will unfollow you. Measuring your social media engagement will be key to your success. Learn what customer find engaging and post more of that content.
4. Don’t just use templates
Templates are a great place to start, but they can’t be your whole social media! If you choose to use templates, it’s important that you edit them. A generic template with no personalization for your company won’t stand out on your audience’s feed. Adding your company’s branding, swapping stock photos, and changing fonts and colors are easy ways to step up your template use! Make sure to mix templates in with other kinds of content, switching up what your viewers see.
5. Post often and with a variety of content
One of the biggest mistakes many business social media accounts make is not posting enough! Posting consistently will get more traffic to your page and promote your business more effectively. Most social media platforms offer a scheduling option, which can make your busy life much easier. Additionally, take advantage of the story, video, carousel, and reel options! Posting often with a variety of forms of content will better engage your audience and boost your account.
6. Use platforms where your audience is
Social media is all about the audience! Your company should be on platforms that your customers are on. Depending on your company, your target demographic is going to use different forms of social media. There is no reason to spend excessive time on a social media platform that your target customers won’t even see. With Facebook, Instagram, LinkedIn, Snapchat, Twitter, Tiktok, Threads, Pinterest, and more, there are a variety of options to pick from! Figuring out the best platform and spending your effort there will lead to the best results.
7. Connect with your community
Don’t be scared to comment, follow, like, reshare, or interact with your business account! A big part of social media is engaging with other accounts and businesses. Social media platforms are more likely to show your account when you engage on the platform, and the companies you engage with will take notice too! Following, commenting, and liking potential customers posts will also get your company’s name out there. Social media is a great tool to connect with other businesses and get people in your community talking about your company.
Social media can be a difficult place to navigate for all types of business owners. But for small businesses, with increasing technology every day, it is important that your company stays on track. Without social media, you could be losing more customers than you realize and limiting your growth. Want someone else to do social media for you? We offer a variety of social media marketing services to fit both your budget and needs!