Our Solution: We designed a clean, modern website refresh that elevates Luther Park Community’s digital presence while maintaining the warmth and compassion at the core of their brand. The updated design improves usability and visual hierarchy, making it easier for prospective residents and their families to explore care options and understand the full continuum of services offered. In addition to enhancing the overall look and feel, we built a flexible content management system that allows the Luther Park team to easily publish blog posts, share community news, and promote upcoming events. We also developed the framework for future podcast integration, giving their team the ability to expand into audio content when ready. The result is a scalable, user-friendly website that not only meets current needs but supports ongoing growth in content and engagement.
Project Brief: Luther Park Community is a long-standing senior living organization in Des Moines offering a full continuum of care, from independent living to assisted living, memory care, and skilled nursing. The primary goal of this project was to refresh their existing website with a more modern, accessible design while improving functionality for both users and internal staff. In addition to enhancing the visual experience, Luther Park needed the ability to regularly share updates through blogs, news, and events, as well as prepare for future initiatives like hosting podcast content directly on their site. The project focused on creating a streamlined, easy-to-manage platform that better serves prospective residents and their families while positioning Luther Park for continued digital growth.