The world of digital marketing is constantly changing. Platform updates and changing user behavior can send digital marketers scrambling to keep up.
Your digital marketing strategy is key to growing your business and reaching new customers. That’s why it’s important to avoid struggles in your execution. Staying on top of expected trends is a great way to avoid hiccups in your digital marketing.
Artificial intelligence burst on to the scene in 2022. In 2023, look for digital marketers to find clever applications of this groundbreaking technology. AI has been implemented into just about every channel of digital marketing.
Social media, search engines, email and advertising platforms already use algorithms to serve content, make decisions and help digital marketers. In 2023, expect advances in artificial intelligence to creep even further into digital marketing.
Right now, search for ways you can take advantage of algorithms, marketing automation and other practices that might take off due to artificial intelligence.
Short Form Video
Video is powerful. A well executed video can get your message across better than lots of other forms of communication.
YouTube has been around for awhile and has given digital marketers easy access to create long form video content. But, new platforms are allowing businesses and users to create and share short form video content. Watch out for these platforms to continue to grow in 2023.
The good thing about the growing influence of TikTok, YouTube Shorts and Instagram Reels is the easy access for small businesses and digital marketers. Videos are short on these platforms and the lighthearted nature means just about anyone can start. For social media creatives, this is the most important of our digital marketing trends.
Don’t worry about high production value, either. Short form video platforms are full of amateur shot video that your business can create today using a smartphone camera.
User Generated Content
We are excited about the potential of user generated content for digital marketing in 2023. If you are intimidated about the task of creating your own digital marketing content, this trend might be important for you to take advantage of.
User generated content allows brands to use the expertise of other social media experts to make their brand more authentic and trustworthy. User generated content can be shared on your social media page and highlights your product just like the customers would use it.
User generated content will catch the eye of customers in news feeds and highlight your product in a unique way. Also, it takes the time consuming and difficult task of creating content out of the hands of your brand.
User generated content is less promotional and more entertaining, which will engage your audience on social media.
Cookies are Gone
Google is going to stop using third-party cookies in 2023. Cookies are pieces of code placed on the back-end of any website that can track user behavior. Digital advertisers use data from third-party cookies to target potential customers and because of privacy concerns, they will be gone in 2023.
Without third-party cookies in 2023, the digital advertising industry will change. This means that small businesses will need to turn to different methods to make their messages reach the right people.
Search engine optimization (SEO) is the process of making your website more visible for searchers. This process is a good way to reach more customers organically and without violating privacy.
Creating high quality and engaging content for a blog or social media channel is another way to help reach your customers organically. That’s why the trend of content marketing will stay around in 2023.
Content is what drives engagement on social media platforms. Having high engagement is necessary for making your digital presence and business grow. Content marketing shifts the focus from promotional to editorial. The content is meant to be entertaining, informative or engaging but overly promotional. The goal is not to sell but to encourage the customer to like, share or follow. When it is time to purchase, the engaged customer will be more likely to come back to your brand.
The benefits of content marketing are why the trend is poised to stay relevant in 2023.