Project Brief: Previously known as FUEL Story County, AREA (Ames Regional Economic Alliance) Young Professionals came to Saltech looking for a complete overhaul on their branding and digital presence. With the recent changes being made with the Ames Chamber rebranding to AREA, AREA YP wanted to do the same to build one cohesive brand system.
Our Solution: Working off of inspiration from the AREA branding, Saltech was able to provide multiple iterations of logo designs for AREA YP. Ultimately we settled on a simple typographic wordmark to bring their organization closer to the AREA brand and keep it related and recognizable. We utilized their existing colors and incorporated them into business card and letterhead designs, as well as their newly renovated website.
