Paid ads, social media content and email marketing campaigns are all valid ways for businesses to get more customers online. Where should your business turn?
Determining the channel for your digital marketing efforts is an important first step. Understanding the benefits of each digital marketing channel will guide your strategy and help you make the most of your efforts.
Today, we’ll discuss the benefits of SEO. Specifically, the long-term value SEO can create for your brand. We provide SEO services in Iowa and we think this blog will help you understand why SEO services are right for you.
What is SEO?
Search engine optimization (SEO) is a marketing strategy that involves changing your website to better capitalize off organic traffic. Countless people are using search engines everyday and many of them have the intent your business is looking for.
The process of SEO is about using keywords, content and website code to get more visitors and customers from search engines. In short, SEO is about using the Google search algorithm for your business.
When should I expect SEO results?
Unfortunately, seeing significant changes in your organic search traffic will take time. If your business is looking for a significant boost to launch your business or scale rapidly, you might be frustrated by your SEO results.
Paid digital advertising is a reliable way to get large amounts of traffic fast. Spending money with Google or Facebook Ads, will get traffic and conversions overnight. But if you’re looking for long-term results, SEO is the way to-go.
It takes time for Google to index your website and collect data on you and your competitors. We often expect pages to increase their search engine ranking about 60-90 days after indexing. But it depends on the situation. Your brand might see an impact on some keywords immediately.
The Benefits of SEO
After your SEO does start to see results, what can you expect? If you’ve taken the long route you will unlock the true benefits of SEO.
SEO creates more meaningful connections with customers
SEO is not only a way to quickly grab more traffic. SEO builds your business by bringing more relevant and valuable people to your website. Your SEO strategist will work to get your business ranked on keywords that perfectly match your product or services.
Search engine users appreciate top organic results much more than paid ads. Often, the first organic result will be the natural answer to a customer’s queries. Therefore, when users click on your blog post, resource page or optimized product listing they will genuinely appreciate what you have to offer.
To reach the top of search results without paying for ad spend, you’ll need high-quality content. But, this content won’t just increase your website traffic. In fact, 70 percent of online customers want to find products from content and not traditional advertising. Paired with a professional website design services, more website visitors will become customers thanks to SEO.
The landing page content or blog posts you create for your SEO efforts will also be a valuable tool for increasing your credibility according to your audience. You can share blogs on social media or use content in your sales process.
SEO traffic is more reliable
Using SEO has more long-term value because SEO traffic is more reliable and consistent. In other words, once the upfront work is done, you can relax until the traffic comes into your website.
Paid digital advertising requires management to ensure success and monitor return-on-investment. Accept in the case of a Google algorithm update, you can rest assured your SEO traffic will be consistent month over month.
Additionally, paid advertising costs will increase over time, especially if other businesses bid on your keywords.