The world of email marketing can be confusing. With so many types of email marketing strategies, it’s important that you understand the purpose of each and how it benefits your business. Email marketing is a great tool when used correctly and can add to your digital marketing strategy.
Newsletter Emails
Keep your audience updated about your business! Provide valuable information on new products, blogs, company updates, and general information about your business’s role in the industry.
Holiday Related
Newsletter emails provide a great way to get festive! A holiday newsletter is a great way to show off holiday-related products, sales, and business hours. Give thanks to your customers and show them that you wish them well.
Company & Blog Promotion
Newsletters are a great opportunity to promote blogs and get customers to your website! Inform your audience about industry-related news or the benefits your company can provide. Get your customers on your website and searching for more.
Behavioral Emails
Get your customers clicking! Action-oriented email marketing is a great way to get your audience from email to your website. These promote the actions of customers who have already shown interest and take advantage of customers you already have. You can re-engage customers from your SEO or digital advertising strategy.
Welcome Messages
A welcome message provides a first impression! A welcome message is your chance to connect with customers and let them know you care. These acknowledge customers and provide an opening to link to your website again.
Abandoned Cart
An abandoned cart email reminds customers of what they’re missing out on! If a customer puts your product in their cart, they’re already interested. So, sending an additional email a few days later increases the likelihood they’ll purchase.
Reviews
A review option email shows your customers you care what they think! This type of email marketing provides your audience with a more convenient way to leave a review. While giving your company more access to what your customers think about the products.
Loyalty Emails
Show your appreciation! Loyalty-based email marketing shows your customers you value them and keeps them coming back. These types of emails provide special discounts, access to rewards, and acknowledgement of special events.
Anniversary & Birthday Messages
Annual messages are a unique way to reward loyalty! Whether it be one year of being a customer or saying happy birthday, these messages acknowledge your appreciation.
Promotions, Sales, & Gifts
Emails are a great sales tool! Get your customers on your website with promotions sent directly to their inbox. A sale or promotion makes your product a better deal. Customers who are already interested are influenced to make the final step.
Transactional Emails
Keep your customers in the know! Customers appreciate updates even after they purchase something. Transactional emails are the most opened business emails and are a great way to keep customers coming back. This type of email shows professionalism and increases customer service.
Receipts
Email receipts show professionalism and honesty! Customers like the option to look back and see exactly how much they spent, when they spent it, and on what. An email receipt simplifies this process and makes your customer service look efficient.
Confirmation of Service or Event
Confirmation emails are a great reminder! Customers appreciate confirmation of things they have paid for. It’s a great way to remind customers and promote additional services at the same time. Allow an option to add the event to the calendar or send additional emails days prior.
Shipping Notifications
Customers love reassurance! A shipping notification promotes excitement about the product customers are soon to receive. This is a great opportunity to get customers back on your website while they are excited for their package.
Whether you are a B2B, B2C, ecommerce or service-based business, email marketing has a place for all. Each type of email marketing serves its own unique purpose with the intent of growing your business. Use email marketing as a way to further connect with customers and stand out from your competitors.
