You may be asking yourself, Why do I need someone to write my content? Many believe that being a good writer and understanding the company are enough. Content writing services go beyond both. Professional content writing increases website traffic and effectively informs customers about products or services. Good content writing is a key part of your digital marketing strategy.
What is content writing?
Content writing is a professional writing service usually provided by a firm or agency with experience in marketing and sales. Content writing can include website copy, newsletters, blogs, email campaigns, infographics, social media content, digital advertising, product descriptions, and more. Content writing is planned, strategic writing with a marketing approach in mind to best optimize sales and search engine optimization (SEO).
Why do I need a company for content writing services?
Content writing services are completed by professionals who have a greater understanding of marketing and how to best target your business to the correct audience. While writing, the value of your business and how to best sell it are the writer’s primary goals. Marketing-savvy writers also understand SEO and optimize their written content accordingly. A skill that agencies offer better than anywhere else.
Understanding how to write compelling, engaging, short-worded, and targeted content is what content writers are good at. They don’t just sit down and write; they create a strategy and tailor their writing to your potential customers. Content writing services give you the time to focus on what you do best.
5 Key Benefits
Increased SEO
Increased SEO is one of the biggest benefits of content writing services. SEO plays an important role in getting your content seen by users. Having your content written with this in mind increases your chance for success. Optimizing your SEO is a content writer’s goal, and increasing your visibility comes with the job.
The Google Search algorithm love fresh and quality content. New and in-depth content will only help your SEO. Search engines will rank websites with more content, pages, and newer information over ones that have less.
Increased Sales, Leads, and Conversions
Quality content writing will get your customers from whatever platform to purchasing or signing up for your services. Knowing how to move your customers down the sales funnel is a content writer’s specialty. Content writing has the goal of turning traffic from one source to another by finding ways to connect your customers with your business.
Brand Consistency
Content writing will set a clear standard for who your company is and what you are selling. Content writers ensure that your messaging is clear and representative of what your brand stands for. Writing from a singular voice shows brand consistency and lets customers know what you stand for. Customers can tell when you’re writing as yourself versus writing as a company. Experienced copywriters understand how to remain neutral and write as a business rather than an individual.
Increased Professionalism
Content writing can transform your brand! Professional writing will make you stand out from your competitors and draw your audience in. Elevate your company from looking like a side hustle to an industry competitor!
You know your business; content writers know professionalism and how to sell better than your competitors. Especially for small businesses, sounding trustworthy, competent, and experienced is vital to attracting new customers. Your audience can tell when someone with experience writes your content versus someone who is just writing to have content.
Fresh Perspective
A common mistake made by business owners is that they’re simply too close to their products and are biased toward their company. Content writers have the ability to bring a perspective with zero prior knowledge that is more similar to your customers. They have a better understanding of how your content looks to outsiders.
Old content no longer engages and dates your company. Returning customers will get bored and won’t spend as much time on your content if it never changes. Refreshing your image and adding new information is a great way to increase time spent on content and keep customers from leaving or never reading in the first place.
As a business owner, your time is valuable. You’re too busy running your business to keep up with writing trends and developing content. Without the best, most skilled writer in your corner, publishing content can be much more complicated than it needs to be. Which is why content writing services are a great next step to elevating your business’s marketing. Content writing also combines well with other services you may already use, like email marketing, social media marketing, and website design!
