How do your customers view your business? This is an important question for small business owners, entrepreneurs and marketing directors. Your business needs to be portrayed in a positive light anywhere it interacts with customers.
Today, customers make contact with your business on the internet. Therefore, your web presence is vital to your business success. At our Iowa web design agency, we put our skill set to work improving your presence across the web.
Today, we’ll cover the basics on how you can transform your entire web presence.
Step one: Logo & Brand Identity
The first step to transforming your web presence is to create a recognizable and professional brand identity. You want your brand to be recognized across the internet. You’ll be making first impressions on digital platforms and you want your company to stand out.
Professional logo and brand designers can create a logo and brand identity that tells your unique story as a business. Professional designers will effectively use color palettes and typefaces that will be uniquely yours.
As you move forward marketing your business, your logo will become a recognizable face representing your business. Without an effective logo or brand identity, you risk being lost in the crowd.
Step two: Professional Website Design
The core of your web presence is your website. The website is the piece of digital real estate with the most potential to transform your web presence.
The website can receive your ecommerce orders, capture leads and effectively spread the word about your business. But, an effective website takes important considerations to help your web presence. In fact, a poor website can damage your overall brand perception online.
To truly transform your web presence:
Create a fast and easy user experience
Slow pages, broken links, confusing page layouts and confusing content are common on websites with poor user experience.
A poor user experience could prevent customers from finding products they need or just leave them frustrated or unhappy with your brand. Data shows slow loading pages are the top reason visitors leave a website.
A free website audit tool can check your website and find some user experience errors.
Create a responsive website
A responsive web design means your website is built to function on all devices. Mobile website traffic accounts for about half of all website traffic. If you don’t have a website that works well on mobile devices, you could miss out on half your customers.
Double your web presence with a responsive website.
Stay up-to-date
Your website needs to be consistently updated to help improve your web presence and help you stay ahead of competitors. 40 percent of consumers value images on a company website. Adding new images, content, blogs or other updates to your website is always recommended.
Updating your website also keeps you ahead of emerging web design trends. Don’t let an outdated website damage your web presence online.
If you think it’s time to update your website, check out our free website style guide. This document will give you a great idea of how you should represent your business online. It gives you the tools to help our designers fulfill your vision. It’s a great place to start for professional website design services.
Step three: The Next Level
Once your brand identity and website is complete, your company is ready to take your web presence to the next level.
Businesses can use advanced digital tools to grow their web presence fast. We have a broad skill-set and a few options for digital marketing services.
SEO
Search engine optimization (SEO) focuses on your website and improves your search engine presence. An SEO strategy involves creating relevant content with the goal of appearing on popular search terms.
We use the Google search algorithm for your business and get customers that are actively searching for your product or service.
Social Media
Social media is another place your web presence can be improved. Creating a consistent content strategy on social media platforms and customers will engage. Social media is a place to let your brand’s creativity flourish. Provide valuable content that will make your brand a thought leader in your industry or a friendly face in the community.
Social media advertising also provides fast results to grow your web presence. Social media ads are cost-effective and trackable.
Digital Advertising
A digital advertising strategy will take your business web presence to new heights. With professional graphic design, copywriting and PPC management, digital advertising will bring in results.
Facebook and Google Ads are the most common options for digital advertising. They have a wealth of users that your business can easily access.
