Social media marketing in Ames & Central Iowa
Social media is growing faster than ever. Now is the time for your business to have a presence on social media platforms.
With a good social media presence, your company gains both brand awareness and customer engagement. At Saltech, our team is dedicated to creating a social media strategy that is unique to your brand. With a clear understanding of your overall objectives, message, budget and target audience, we are ready to help you grow online!
Find out what social media account you should start
Your social media presence will depend on your target audience and your business goals. Picking the platform to start marketing your business is a difficult decision. Our five question quiz helps you decide and get started growing your business.
What is the purpose of social media for a business?
Social media marketing is a great way to reach customers on platforms they are already using. It gives your company a way to reach a larger audience and build an online image. Lots of customers look at businesses on social media platforms to see pictures of what they sell, see who they know that follows them, or the overall vibe of the business.
Benefits of social media marketing services
Brand recognition
Get your company name and logo out there! The more people see your name the more likely they are to remember your company when searching for your product or service.
Higher conversion rates
Social media is a great place to link to your website or promote sales. It gets customers who are interested in buying your products.
Improved search engine ranking
Social media is a great way to improve your SEO! It grows your online presence organically.
Reduced marketing costs
Social media services are an affordable way to decrease your marketing costs. Social media can reach a much larger audience with less cost when done well!
Social Media Consulting
Don’t understand social media? That’s okay, we’re here to help. We can help advise you on which platforms to use and how to best target your desired audience.
- Help set up business social media accounts
- Evaluate social media platforms and decide which will be best to reach your customers
- Figure out what kind of content you should post
- Link social media platforms to your website, Google Profile & each other
I can do my own social media for free. Why do I need you?
Social media marketing is never free, even if you’re doing it yourself. Time is value and a successful social media plan will take time no matter who does it. We have experience with social media and understand what it takes to reach your goals.
It’s no secret social media is at the heart of digital marketing. Social media platforms are simply where your potential and current customers are! This
Social Media Marketing
With three different plans, we have a social media management package to fit your businesses’ needs and budget.
Build Plan
Establish your social media presence. We will help you create a business social media account if you don’t have one. Build your followers and increase interactions, all while maintaining your brand consistency.
What kind of company is this good for?
- Businesses who have no social media
- Businesses who have inconsistent social media or post unrelated content
- Businesses who want a better understanding of how to reach their customers
Grow Plan
Focus on growing your social media platforms. Adding a blog post and upping the mix of avenues for interactions to increase traffic to your page and engagements on your posts.
What kind of company is this good for?
- Businesses with existing social media but limited followers or engagement
- Businesses wanting more purposeful content and increasing traffic to their website
- Businesses who want to target a certain audience better
Expand Plan
Expanding and accelerating the growth of your social media presence. We will amplify your socials to help each of your business’s goals.
What kind of company is this good for?
- Businesses who already have an established social media with followers
- Businesses who want to dominate their competition
- Businesses who want to optimize social media as a selling tool
Let's talk social media marketing & management
Which social media platforms do we work with?
Our team works with various platforms including, but not limited to:
Snapchat
Social media content creation
With social media management services, we make the content for you! We optimize your social media with the best content for your brand. Including images, graphics, reels, videos, carousel or album posts. We have a great team with experienced social media experts that know which content will work with your desired customers.
Social media advertising
Social media advertising is a great way to target a specific audience. We have experience in Facebook, Instagram, and LinkedIn ads. We understand how to reach your goals and stay up to date on each of the platforms.
How do you measure social media marketing success?
Customers, traffic, interaction, and leads! We measure success in terms of meeting your goals. We look at the analytics of your social accounts. We track followers, likes, comments, engagement, website clicks, and even audience! We make sure our social media tactics are working and benefiting your company.
Common social media marketing questions
Is social media marketing better for B2C or B2B businesses?
It is valuable for both! B2B businesses can use social media to share industry related content and connect with other businesses. While B2C can be more fun and lighter connecting with potential customers. Social media is a key tool for connecting a business with its customers, no matter what kind.
Which social media platforms should my business be on?
Where your audience is! There is no set answer to this question because it depends on your company and your customers. We will work with you to help determine which platforms are best for your business.
Does my business actually need a blog for social media marketing?
Yes! A blog comes with many more benefits than most realize. It provides more credibility to your socials and website, keyword-full content, and is effective in getting your audience to your website. Blogs not only more your company look more professional and knowledgeable but also benefit your SEO at the same time!
Want to read more about social media?
Three Common Social Media Mistakes To Avoid
Are you trying to grow the presence of your business online? It’s hard to deny social media platforms are going to be a useful tool.
4 Tips to Increase Social Media Engagement
It’s no secret social media is at the heart of digital marketing. Social media platforms are simply where your potential and current customers are! This
Does your company need to be on social media?
Everyone and their dog (literally) seems to be on social media today. You might be asking yourself if it’s beneficial for your company to have
