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September 2021 Newsletter: It/Security, Marketing, And Design
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What's happening at Saltech?

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IT Services

Have you received a spam email? 

In the past couple of months, we have seen a rise in the number spam emails claiming someone has filed a copyright lawsuit against the message recipient. These messages may contain malicious attachments, so if a user opens the attachment, malicious code may be installed onto the user’s system. 

US- CERT encourages users to take the following preventative measures: 

  • Do not follow unsolicited web links or open unsolicited emails
  • Maintain up to date antivirus software
  • Use caution when visiting untrusted websites
Marketing Trends

Marketing Trends

Re-Targeting

Approximately 92% of the people who visit your website aren’t ready to purchase an item.. at least not yet. This is where retargeting comes into play. Retargeting helps your company by keeping your brand front and center for people who have viewed your website, but have not converted. Here are 3 reasons re-targeting can help your business:

  • It can help build brand recognition
  • It allows for a second chance to make an impression on customers
  • It can lead to more sales
Design Trends

Design Trends

Videos as Design Elements

Using video footage on your website provides many benefits for you and your customers. Here are 4 reasons for you to include video on your website design:

  • Videos can help you stand out from the competition
  • Provides a fast and convenient way for people to get the idea of your content
  • It’s a great, unique way to share your brand story
  • People love videos nowadays! With the popularity of TikTok and other videos on social media, it’s a great way to reach different audiences
Check out this example!

Company Updates

New Faces at Saltech Systems!

Eric

Eric Masters

Marketing Intern

Hometown: Storm Lake, IA

College: Iowa State University, December ’21. Majoring in Advertising with a minor in General Business

Favorite thing about Saltech so far: “The people! Everyone is nice and approachable, and has been helpful.” 

Live Now!

Check out our latest web design projects!

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