Digital marketing is a rapidly growing industry that has burst into the marketing world rather quickly throughout the past couple of years. Using digital platforms to market your business is the new, effective way of communicating with your customers. Traditional marketing is still in place, but to keep up with marketing trends, you may want to take a look into the digital world! Here at Saltech, we don’t have a crystal ball, but we believe digital marketing is here to stay.
First and foremost, digital marketing is fast, affordable and allows both small and medium sized businesses to compete on the level of large corporations. Rather than sending out pamphlets, brochures, or even an advertisement on TV, you can send out a social media post or email campaign! And not to mention, the cost of traditional marketing material can far outpace similar digital material. By sending out a digital campaign, you can save yourself time and money, while also ensuring the message reaches the audience you want it to. A well executed digital marketing campaign always has the opportunity to perform as well as a more costly and traditional campaign.
Another reason to look into digital marketing for your business, is the variety of messages it can provide. A video, a graphic, or even a block of text can each serve consumers a different message to fit a specific situation or audience. These digital tools make communicating messages in a variety of methods possible.
With traditional tools, mailing a newsletter or running a TV commercial would be the go to. However, it is now much easier for companies to create an email newsletter or a social media post with a link to an informational article or blog post. This allows marketers to interact with their customers in a much simpler, and effective way and gain feedback quicker. Marketers also have the ability to track the digital trends and send out campaigns in a reactive state.
Digital marketing material is cost effective, and in today’s media landscape, has the potential to reach even more consumers than traditional marketing methods. Data now shows individuals spend more time on social media than watching broadcast TV. Additionally the consumption of internet content is growing rapidly while TV content viewing is slightly declining. According to ZenithOptimedia, internet consumption of internet content was trending up by 83.7 percent and TV content was trending down by 6 percent. The internet advertising market size also grew by $25 billion from 2016-2020. The growth far outpaced the growth in the TV advertising market ($8.7 billion), according to the PwC Global Entertainment & Media Outlook.
The versatility of digital marketing is a game changer for marketers, their companies, and consumers. Digital tools make traditional boundaries a thing of the past and marketers are only limited by their creativity. If you have been on the line about adding digital marketing into your marketing strategy, now is the time! Digital marketing trends will continue to increase, rather than go away anytime soon.