Simplifying Technology™

Portfolio / Brand Design

Association of Iowa Fairs Branding

Association of Iowa Fairs - New Logo Design

Professional Organization

Government & Non-Profit

Project Features

About the project

Project Brief: The Association of Iowa Fairs was formed in 1907 and they wanted a new, modernized logo to go with their new, redesigned website. They wanted to keep a similar green color, as well as fair graphics such as the ferris wheel and circus tents.
Our Solution: We used a similar but modernized ferris wheel imagery for the new logo, and combined it with a blue ribbon shape and circus tents to encompass various aspects of a fair. We also updated the font to a fun, modern version of a circus font.
Association of Iowa Fairs - letterhead mockup with new branding
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