Project Brief: Timberland’s existing branding and logo design has been around since they opened up in 2002. Over the last 20 years moving between different design and marketing employees, the colors, fonts, etc. had been slightly adjusted overtime – leading to a not-so consistent brand image. For their 20th anniversary in fall 2022, Timberland village was hoping for a brand refresh – hoping to make their brand more consistent, modern, and more aligned with the look and feel of their beautiful community.
